BRAND PRESENTATION

Oishī Ramen Campaign

Restaurant-inspired UI identity centered around a health-intuitive, student-focused ad campaign

Role: Brand Designer

Timeline: Six Weeks

Deliverables: UI/UX, Layout Design, Mockups

Objective:

The core campaign objective highlights Oishī Ramen restaurant’s affordable pricing and health-conscious menu offerings to stand out to students and health-minded audiences in the saturated food market. The goal is accompanied by clean, welcoming design
and appetizing photography and utilized accessibility.

Target Audience

Ages 16-30. Young adults in school or focused on healthy meal choices.

End Goal

Develop a visually-appealing website campaign that stands out in the crowded food market.

Objective:

The core campaign objective highlights Oishī Ramen restaurant’s affordable pricing and health-conscious menu offerings to stand out to students and health-minded audiences in the saturated food market. The goal is accompanied by clean, welcoming design and appetizing photography and utilized accessibility.

Target Audience

Ages 16-30. Young adults in school or focused on healthy meal choices.

End Goal

Develop a visually-appealing website campaign that stands out in the crowded food market.

Process and Research:

Inspiration was drawn from brands that emphasize cultural identity, strategic branding, health-conscious messaging, and price-reflective design solutions. Priority was also placed on researching hierarchy in order to showcase enticing food photography.

Process and Research:

Inspiration was drawn from brands that emphasize cultural identity, strategic branding, health-conscious messaging, and price-reflective design solutions. Priority was also placed on researching hierarchy in order to showcase enticing food photography.

Process and Research:

Inspiration was drawn from brands that emphasize cultural identity, strategic branding, health-conscious messaging, and price-reflective design solutions. Priority was also placed on researching hierarchy in order to showcase enticing
food photography.

Key Visuals:

A script-based typographic treatment was inspired by the fluid movement of noodles, Soft blue forms introduce a sense of calmness, while gold accents resemble enticing colors of ramen. Overall, the visuals are a mix of professional, yet relaxed elements.

A script-based typographic treatment was inspired by the fluid movement of noodles, Soft blue forms introduce a sense of calmness, while gold accents resemble enticing colors of ramen. Overall, the visuals are a mix of professional, yet relaxed elements.

Finalized Campaign:

The finalized campaign consists of responsive desktop, tablet, and mobile website layouts. While the advertisements utilize an alternate, accessible, and legible typeface, they maintain the same color palette, imagery, and overall visual identity.

Learning Outcomes:

Figma was central to the design process; through it, I created an intuitive user interface and a cohesive advertising campaign. I learned that wireframes, visual hierarchy, and brand research are a priority and
contribute to brand unity.

Figma was central to the design process; through it, I created an intuitive user interface and a cohesive advertising campaign. I learned that wireframes, visual hierarchy, and brand research are a priority and contribute to brand unity.

Figma was central to the design process; through it, I created an intuitive user interface and a cohesive advertising campaign. I learned that wireframes, visual hierarchy, and brand research are a priority and contribute to
brand unity.

Skills Acquired:

  • Constructing a brand identity through Figma

  • Prioritizing hierarchy, color, and typography choices

  • Maintaining consistency of style

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