Graphic Design and Illustrative Creation

BRAND PRESENTATION

MyRelief Mental Health App

An intuitively-designed mental health app built around clear hierarchy, accessible interactions, and a calm visual system.

Role: Brand Designer

Timeline: Six Weeks

Deliverables: UI/UX, Layout Design, Mockups

Objective:

Beer campaigns struggle to establish a distinct identity and concept, as many existing beer brands lack relatability and emotional resonance. A new approach is required to better align the brand with the values and ideals of the target audience.

Target Audience

Ages 20-40. Young-to-middle-aged users who are looking to use an app for tasks and self-guided meditation exercises.

End Goal

To design a space-conscious and relaxing mental health app that offers easy-to-digest user-controlled interactions.

Mental health apps tend to fail to provide breathability and navigation within the UI, limiting user comfort. Using a human-centered approach is essential for this mental health exercise app, with a focus on clarity, intuitive navigation, and accessibility to better support overall user experience.

Objective:

Mental health apps tend to fail to provide breathability and navigation within the UI, limiting user comfort. Using a human-centered approach is essential for this mental health exercise app, with a focus on
clarity, intuitive navigation, and
accessibility to better support overall user experience.

Target Audience

Ages 20-40. Young-to-middle-aged users who are looking to use an app for tasks and self-guided meditation exercises.

End Goal

To design a space-conscious and relaxing mental health app that offers easy-to-digest user-controlled interactions.

Process and Research:

This research was innovative in that color schemes were conceived early in the process; High-contrast light and dark color palettes were used to enhance human-design. Minimalist icons helped simplify navigation and reduce cognitive load. A calm, simple launch-icon pays nod to the Finch-app's
bird mascot.

Process and Research:

Process and Research:

Key Visuals:

Purple, blue, and monochrome tones were selected to create a simple, calming visual identity, chosen to resemble lavender and the ocean. Easy-to-read typography was intentionally chosen for headers and body copy. Consistency across desktop and mobile interfaces minimizes surprise, while user-directed interactions (journaling and guided breathing) give user-controlled engagement

Purple, blue, and monochrome tones were selected to create a simple, calming visual identity, chosen to resemble lavender and the ocean. Easy-to-read typography was intentionally chosen for headers and body copy. Consistency across desktop and mobile interfaces minimizes surprise, while user-directed interactions (journaling
and guided breathing) give user-
controlled engagement

Finalized Design:

The final design features exercises, media content, and journaling tools that are simple to find, use, and integrate into everyday life. An ad campaign advertises the comfort and community-focus integrated in the app.

Learning Outcomes:

A major component of this project was to create a design system. The process presented a realization that creating and documenting structure stabilize hierarchy, consistency, and intentional design.

Skills Acquired:

Creating and maintaining consistent visual standards
Ensure consistency and user-support
Create a color, typography, and sizing design system

Skills Acquired:

Creating and maintaining consistent visual standards
Ensure consistency and
user-support
Create a color, typography, and sizing design system