BRAND PRESENTATION

Moto America Racing Promo

A Racing Promo that advertises speed and bold visuals for racing enthusiasts.

Role: Brand Designer

Timeline: Four Weeks

Deliverables: Photobashing, Layout Design, Mockups

Objective:

A commission was made for two design two racing banners that use bold composition, motion-driven visuals, and integrated branding across the driver and vehicle to immediately capture attention, resonate with a thrill-seeking target audience, and communicate the event’s intensity at a glance.

Target Audience

Ages 16-45. Young-to-middle-aged racings enthusiasts of energetic, bold events.

End Goal

To create advertisements to represent Moto America's energetic and bold racing event.

Objective:

A commission was made for two design two racing banners that use bold composition, motion-driven visuals, and integrated branding across the driver and vehicle to immediately capture attention, resonate with a thrill-seeking target audience, and communicate the event’s intensity at a glance.

A commission was made for two design two racing banners that use bold composition, motion-driven visuals, and integrated branding across the driver and vehicle to immediately capture attention, resonate with a thrill-seeking target audience, and communicate the event’s intensity
at a glance.

Target Audience

Ages 16-45. Young-to-middle-aged racings enthusiasts of energetic events.

End Goal

To create advertisements to represent Moto America's energetic and bold racing event.

Process and Research:

Extensive research into motorcycle branding was important in representing each fast-paced visual identity. Inspiration from Y2K liminal wallpapers influenced the background treatment, while street-inspired typography, gradients, and stroke effects helped establish bold and nostalgic aesthetics.

Process and Research:

Extensive research into motorcycle branding was important in representing each fast-paced visual identity. Inspiration from Y2K liminal wallpapers influenced the background treatment, while street-inspired typography, gradients, and stroke effects helped establish bold and nostalgic aesthetics.

Process and Research:

Extensive research into motorcycle branding was important in representing each fast-paced visual identity. Inspiration from Y2K liminal wallpapers influenced the background treatment, while street-inspired typography, gradients, and stroke effects helped establish bold and nostalgic aesthetics.

Key Visuals:

Strong emphasis was placed on blue lightning effects, luminous glows, and glossy visual treatments, which became its own identity. Thick, gradient-rich typography was used to reinforce the dynamic nature of the promo. The race car and driver were seamlessly blended into the lighting effects and atmosphere, creating an immersive experience.

Strong emphasis was placed on blue lightning effects, luminous glows, and glossy visual treatments, which became its own identity. Thick, gradient-rich typography was used to reinforce the dynamic nature of the promo. The race car and driver were seamlessly blended into the lighting effects and atmosphere, creating an immersive experience.

Strong emphasis was placed on blue lightning effects, luminous glows, and glossy visual treatments, which became its own identity. Thick, gradient-rich typography was used to reinforce the dynamic nature of the promo. The race car and driver were seamlessly blended into the lighting effects and atmosphere, creating an
immersive experience.

Finalized Campaign:

The final campaign was designed in both vertical and horizontal formats for promo variety. The horizontal composition can be emphasized when outdoor in the wind, while the vertical version offers more stability for trade show booths and displays.

Learning Outcomes:

Focusing on research and experimentation led to a high-energy campaign for Moto America. Intense, atmospheric environments were composed, leading to a versatile, motion-driven layout for racing enthusiasts.

Skills Acquired:

  • Creating research-driven assets and layout designs

  • Making a variety-focused campaign identity

  • Ambience-focused photobashing

Skills Acquired:

  • Creating research-driven assets and layout designs

  • Making a variety-focused campaign identity

  • Ambience-focused photobashing

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